In order for the site to correctly fulfill business goals and bring profit to the owner, it is necessary to develop an effective concept of the resource. The project should look attractive, hold the visitor’s eye and promote the product or brand. The concept will help to clearly understand in which direction the project should develop, so as not to deal with the problems that arise along the way, but to foresee them.
What is website concept
The concept of a web resource is a document that determines the future path of development and promotion of the site. The concept contains:
- market analysis;
- study of the needs of the target audience;
- study of competitors, their strengths and weaknesses;
- preparation of a commercial offer, etc.
Creating a concept is an important stage, after which the preparation of technical specifications for the development team follows. It “draws” the general vision of the project (description of the site), which at the final stage is compared with the results obtained. To avoid edits and shortcomings, it is necessary to formulate a detailed description of the project.
About web design
The web design of the resource should answer the main commercial questions of the site and satisfy the needs of potential customers. When a visitor enters a page, statistically, it only takes a few seconds for a visitor to decide whether to leave or stay on the site. The visual component and user-friendly interface of the site form a distant relationship between the client and the product or company.
In the process, ideas are formulated, on the basis of which a website design will be prepared that meets the needs of the target audience.
About the design concept
The main task of the graphic concept is to convey a visual representation of the result from the owner to the developers.
The graphic concept is a reference that gives an idea of how the site owner wants to see it. Such a “sketch” is not a full-fledged layout or prototype.
The following key points can be attributed to the development of the graphic concept of the project:
- at the initial stage, a brief is created;
- target audience research;
- moodboard is being prepared;
- the visual part is created.
Based on the collected data, a single design concept is being developed, within which developers will create a web resource.
Creating a brief
A brief is a technical document in which you need to identify all the key details and set the main goals. It is necessary for the developer to understand how the site owner sees his project. To draw up a brief, the customer can provide a brand book, if any.
TA research
Effective marketing promotion of the site is based on the study of the target audience. At this stage, you need to collect all the information about potential buyers, study competitors and the market. Target audience is the very resource that can be monetized and make a profit.
Working with the moodboard
It is a selection of images, prints and other graphic elements, color selections and other references. With the help of a moodboard, a creative concept of the site is formed.
Prototype
It contains information about how the sections will be located on the site, how the interface will look like, how various elements will be placed on the pages: buttons, feedback forms, pop-up windows.
Functional models
They allow you to make the website convenient for visitors and benefit customers. The development of these models takes place as part of the creation of a technical concept. At this stage, it is important to work out all the technical details. For example, when creating an online store, you need to consider whether goods will be sold to residents of other countries. If yes, then you need to install a multilingual version.
Development of technical specifications for the site
This stage follows after the site concept has been prepared and agreed with the project owner. The creation of technical specifications is a process of detailed work planning for specialists. The terms of reference contain detailed checklists and instructions based on the previously formulated concept.
Development strategy
An important component of the further development of the created site is the development of a marketing plan. You need to think it over at the stage of creating a web resource, so that some of the promotion tools can be immediately integrated on the site.
You can promote the project with the help of a well-designed content plan, advertising campaigns and various customer loyalty programs.
