— A set of special activities aimed at increasing the traffic of the online resource by target customers, i.e. potential consumers of services and goods offered by the promoted project.
– A type of online advertising, which involves displaying ads based on the interests and requests of specific users.
SEO - Search Engine Optimization
– A set of certain measures aimed at improving the ranking of an online resource in the search engine results. SEO is proven to be an effective method of website promotion.
SMM - Social Network Promotion
– A set of thought-out actions to establish relationships with target customers and groups and promote the company or brand in social networks.