A set of special measures aimed at increasing the attendance of the Internet resource by target customers, which are understood as potential consumers of services and goods offered by the promoted project.
PPC is a type of advertising on the Internet, which implies the display of ads taking into account the interests and requests of specific users. SEO is a set of specific measures that are aimed at raising the position of an Internet resource in the results issued by search engines for user queries. SMM is a set of thoughtful actions for building relationships with target customers and groups and promoting a company or brand in social networks.
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